![]() Some tracking folks thought Dory would slow Pets down, but both lived together in harmony in the same multiplexes. At CinemaCon, Uni devoted half its CinemaCon presentation to exhibitors to Illumination product , showing off long opening portions of Pets and their December 21 title Sing.Īs is typical for Illumination fare during recent summers, it shared marquee space with a Pixar title. ![]() There were also spots during the Super Bowl and the NBA playoffs with a special short starring hoops stars Russell Westbrook and Kevin Durant airing during 18 games of the postseason in early April. Uni reached a good portion of the masses via Xfinitiy, Comcast’s major broadband provider. Universal launched the Pets trailer ahead of Minions last year and this film received more trailer targets than any film in the studio’s history. ![]() Couple all of the above with long-lead marketing - generally a year out or more - which is standard for an Illumination release.
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